Google announced yesterday their acquisition of the Farsi language, including Dari and Tajiki. As from 2011 the Indo-Iranian language will be owned in toto by the Google corporation, as well as all Persian literature composed since Pahlavi, including the Rubáiyát of Omar Khayyám and The Conference of the Birds. Use of the language will be free, but Google will henceforth monitor conversations, and require language users to embed advertisements into their spoken discourse and internal dialogue.
New words and phrases in Farsi will be subject to Google's terms and conditions which assign tariffs to neologisms and innovations in slang and technical nomenclature. Users will be able to buy into Google's new "Loogle" service, which gives poets, comedians and writers the opportunity to introduce original phraseology into the language, provided that content is not racially or sexually offensive, illegal or deemed to be so.
Google have been quick to respond to criticisms that their acquisition of Farsi poses a threat to freedom of expression and that language is an open resource. Google CEO Eric Schmidt said that Google was "all about transparency, openness and sharing." He said that "if you were saying or thinking things you didn't want Google to know about, perhaps you shouldn't be saying or thinking them."
Google is said to be looking into purchasing other languages in what is widely believed to be the start of a new .com goldrush. They are also linked to Spanish, Japanese and Telugu. Since the news was unveiled Microsoft have made moves to acquire Thai, Hindi and Italian and Apple is currently linked with Russian, French and Chinese. Carlos Slim is said to be interested in English.